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    School of Business Administration

School of Business Administration
212 Bert T. Combs Building
Morehead, KY 40351
Phone: 606-783-2090
Fax: 606-783-5025
E-mail: cbpa@moreheadstate.edu  

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MSU Home :: Academics :: Marketing

Marketing

Program Info
Through the BBA Option in Marketing, students gain an understanding of market structures and processes, to develop an ability to analyze and deal with marketing problems. The BBA with an option in marketing is designed to prepare students for professional positions in a variety of fields including advertising and promotion, sales, retail management, market research, international marketing, and the marketing of services.

Accreditations

AACSB-International

All of Morehead State University's business programs are accredited by AACSB International The Association to Advance Collegiate Schools of Business. AACSB is the premier accrediting body for business schools worldwide.

Southern Association of Colleges and Schools - SACS

Morehead State University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.

 

Bachelor of Business Administration (BBA) - Track in Marketing
    Minor in Marketing
 

Marketing Minor Requirements 

MKT 204 — Marketing 

3 

MKT 350 — Professional Selling 

3 

MKT 354 — Consumer Behavior 

3 

MKT 454 — Integrated Marketing Communication 

3 

Approved Marketing Minor electives 

12 

TOTAL MINOR REQUIREMENTS 

24 

Approved Electives for the Marketing Minor  

 MKT 340, MKT 345, MKT 365, MKT 451, MKT 469 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Marketing

Sales and Promotion IndustrialWholesaleDirect MarketingConsumer ProductsFinancial ServicesAdvertisingE commerce   Brand Product Management   Market Research Data CollectionField ServiceData Analysis   Retail Buying MerchandisingStore ManagementSales Management   Purchasing Procurement   Banking   Insurance   Real Estate  

Admission to Morehead State University (see MSU admission requirements).

All students, including transfer students from declared majors within the university and transfer students from other academic institutions are classified as pre-business majors until admitted into the business program. Pre-business majors will be admitted to the BBA program after: completion of the pre-business core course sequence and attainment of a overall cumulative GPA of at least 2.25 (on a 4.0 scale) for all courses completed at and transferred to MSU.

The Student Services Center in the College of Business and Public Affairs will assist you throughout the admission and transfer process.

Get started today by submitting a completed application to the Office of Enrollment Services.  

Your application packet includes:

  • Undergraduate Admission and Scholarship Application 
  • Official ACT or SAT Scores (If you have earned 24 or more college credit hours, ACT or SAT scores are not required.) 
  • Official high school transcript or GED certificate and scores.
  • Official transcript from each college or university you have previously attended.
  • $30 Nonrefundable application fee.  
Address: 213 Combs

Primary Phone: 606-783-5303

E-mail: cbpa@moreheadstate.edu

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