Faculty Profile
View All Faculty ProfilesKen Henderson, Associate Professor
Program/Dept: Marketing
Degrees, Licensures and Certifications: PH.D., Marketing, Florida State University; M.B.A., Business, Western New England College; B.A., English/Religion, Ohio Wesleyan University
Research Interests: Online consumer behavior, trust, information processing, effects of perceived age on consumer behavior
Bio
Teaching Interests: Marketing theory and practice, international marketing, promotional strategies, research methods