Academics

 Through the BBA Option in Marketing, students gain an understanding of market structures and processes, to develop an ability to analyze and deal with marketing problems. The BBA with an option in marketing is designed to prepare students for professional positions in a variety of fields including advertising and promotion, sales, retail management, market research, international marketing, and the marketing of services.

AACSB-International

All of Morehead State University's business programs are accredited by AACSB International The Association to Advance Collegiate Schools of Business. AACSB is the premier accrediting body for business schools worldwide.

Southern Association of Colleges and Schools - SACS

Morehead State University is accredited by the Commission on Colleges of the Southern Association of Colleges and Schools.

Bachelor of Business Administration (BBA) 

Marketing

Sales and Promotion IndustrialWholesaleDirect MarketingConsumer ProductsFinancial ServicesAdvertisingE commerce   Brand Product Management   Market Research Data CollectionField ServiceData Analysis   Retail Buying MerchandisingStore ManagementSales Management   Purchasing Procurement   Banking   Insurance   Real Estate

Admission to Morehead State University (see MSU admission requirements).

 MKT 354 - Consumer Behavior
MKT 365 - Services Marketing
MKT 452 - Marketing Research & Analysis
MKT 495 - Marketing Strategies
15 Hours Approved Marketing Electives