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Social Media Guidelines

Social Media Guidelines 

All MSU social media:
  • Abide by all MSU policies and procedures. 
  • Understand the Family Educational Rights and Privacy Act  (FERPA).
  • Update your social media account at least once a week or more. 
  • All topics should be relevant to your specific purpose. Do not share your personal thoughts on a topic. You represent MSU and your department/organization, not as an individual. 
  • Must include a link to our social media disclaimer on your site www.moreheadstate.edu/socialmediadisclaimer.
  • Participate in training with the Office of Communications and Marketing. 
  • Must sign user agreement, and submit to the Office of Communications and Marketing.
 

Facebook:

  • Must be a business page, and not a person page. Person pages are for individual people, fan pages are for brands, organizations, groups, offices. 
  • Fan pages are for departments, offices, or organizations. Not for individual majors or events. Individual majors or events can be promoted through the department’s page.
  • Page has to be approved by the Office of Communications and Marketing before creating. 
  • Facebook pages are tied to your personal Facebook account for permissions and roles. 
  • Include official University email address for the department, group, or office associated. 
  • Include a link your department's website: www.moreheadstate.edu/nameofdept.
  • Page needs to have a personalized URL that is approved by OCM before publishing. (Example: www.facebook.com/MoreheadStateUniversity). 
  • Include a link to the MSU social media disclaimer policy on page. www.moreheadstate.edu/socialmediadisclaimer.
  • Must be monitored and posting new content regularly.
  • Communications and Marketing can provide a cover and profile graphic. Request those at www.moreheadstate.edu/starthere. 


Twitter/Instagram: 

  • Participate in training with OCM.
  • Use profile and cover images created by OCM. 
  • Must identify as an official MSU page. The title should be the name of the department/unit, with Morehead State or MSU preceding. Twitter handles are short - we recommend MSU_NAME, please consult with OCM when selecting a handle.
  • Must post at least once a week.
  • Twitter and Instagram are not tied to personal accounts. They should be set up using MSU email addresses for the office/department. For sustainability of the account, access (username, email address, and password) must be shared by at least two people in a unit (one can be a student). You must use an MSU email address and not an individual email account. (Example: coma@moreheadstate.edu). If you need an office email account please contact the IT Help Desk at ithelpdesk@moreheadstate.edu or 783-HELP.

Youtube, Flickr, Blog, LinkedIn:
  • Must identify as an official MSU page. The title should be the name of the department/unit, with Morehead State or MSU preceding.
  • Page has to be approved by OCM before publishing.
  • If the social media is not tied to a personal account for management (like Facebook), you must use an MSU email address and not an individual email account. (Example: coma@moreheadstate.edu). If you need an office email account please contact the IT Help Desk at ithelpdesk@moreheadstate.edu or 783-HELP.
  • Include official University email address for the department, group, or office associated.
  • Include a link to the MSU social media disclaimer policy www.moreheadstate.edu/socialmediadisclaimer. 
  • Must include link to your office/department's website www.moreheadstate.edu/yourdept. 
  • Must be monitored regularly.