Students pursuing a minor in social media will learn how to utilize social media and e-marketing to engage customers and communicate brand and company value. You will explore social media techniques and learn how to develop marketing and branding strategies in corporate, non-profit, entertainment and news sectors.
Total Minor Requirements (21 Credit hrs.)
- COMS 110 - Strategic Messaging (three credit hrs.)
- CVM 140 - Field Production Practices (three credit hrs.)
- CVM 201 - Media Writing (three credit hrs.)
- MKT 204 - Marketing (three credit hrs.)
- COMS 333 - Social Media and Community (three credit hrs.)
- MKT 340 - E-Marketing and Social Networking (three credit hrs., prerequisite MKT 204 or consent of instructor)
- CVM 410 - Social Media Strategies (three credit hrs., prerequisite COMS 333 or consent of instructor)
For course lists and program requirements please refer to the undergraduate catalog.
For more information, contact:
Steven Middleton
215B Breckinridge Hall
606-783-9583
s.middleton@moreheadstate.edu