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Strategic Communication (BA)

The Bachelor of Arts (BA) in Strategic Communication is a unique program, promoting effective communication and media strategies for students aspiring to be managers or leaders of for-profit and nonprofit organizations. You will develop strong skills in critical thinking, effective writing, persuasion and message creation – all designed to cultivate relationships with an increasingly global audience and stakeholders in corporate, agency, governmental and media settings.

Coursework focuses on crisis communication, ethics, research methodologies, objectives setting, persuasion, collaborative communication, conflict management and team building while learning to develop and maintain a positive public image for organizations.

This program emphasizes experiential learning. You will complete an internship where you will learn job skills and be able to apply concepts that you have studied in your coursework.

You must successfully complete 24-credit hours of area requirements and 24-credit hours of approved departmental electives.

Students who successfully complete 48-credit hours in the major, 36-credit hours of general education courses and 36-credit hours of general electives will have the 120-credit hours required for graduation.

For course lists and program requirements please refer to the undergraduate catalog.