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Marketing professionals help companies and organizations identify potential customers, promote products and services, and coordinate marketing policies and programs. MSU’s Bachelor of Business Administration in Marketing degree will equip you with the practical skills and knowledge employers seek in job candidates. With classes in consumer behavior, marketing research, e-marketing and more, you will be prepared to enter marketing positions at businesses, corporations, nonprofit organizations and government agencies.

MSU also offers a minor in marketing, which complements a variety of degrees in other fields. 

Program Requirements

All students, including transfer students from declared majors within the University and transfer students from other academic institutions, are classified as pre-business majors until admitted into the business program. Pre-business majors will be admitted to the AAB program after completion of the pre-business core course sequence and attainment of an overall cumulative GPA of at least 2.25 (on a 4.0 scale) for all courses completed at and transferred to MSU.

Career Opportunities

Graduates of this program pursue careers in advertising, market research, media buying and more. MSU's Career Services  offers career planning, interview and resume preparation assistance, internship placement and services to help you find a job after you graduate.