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Mission Statement

The Department of Business Administration distinguishes itself from business schools at other regional, teaching-focused universities by focusing on the development of business leaders with critical thinking skills and ethical values in a region that has been underserved in the business education area, needs economic development, and contains geographically place-bound students. 

View the Business Administration Strategic Plan

 

To achieve this mission, we will focus on the following:

  • Enhancing close interaction between faculty and students with quality teaching that emphasizes academic excellence and student success
  • Preparing students for in-demand, 21st-century job success in our region and more generally, in the global marketplace
  • Providing students with opportunities to develop entrepreneurial skills
  • Engaging the business community and region
  • Sustaining scholarship by all faculty that is impactful and of high quality, particularly applied integrated and pedagogical research
  • Offering both online and on-campus business programs at the undergraduate and graduate levels

Profile

  • Male: 54.9%    
  • Female: 45.1%                         
  • Full-Time: 73.2%      
  • Part-Time: 26.8%      
  • White: 82.8%
  • Nonresident Alien: 5.7%
  • Black: 4.2%
  • Hispanic: 2.7%
  • Other/Unknown: 4.6%
  • Average ACT: 22.2
  • Avg. Age (UG): 25.1
  • Avg. Age (GR): 34.8

First-Time Freshman Retention Rate: 78.4%

6-Year Graduation Rate – Undergraduate: 63.75%

First-time CPA pass rate for accounting majors: 51%

Average Starting Salary – Undergraduate: $39,788 (all majors)

  • Accounting: $41,000 
  • Finance: $37,500 
  • Marketing: $35,500 
  • Information Systems: $44,909
  • Management: $31,000

Learning Goals - Bachelor of Business Administration (BBA) Program

  • Objective 1 - Plan, compose, evaluate, and analyze written business documents for specific audiences.
  • Objective 2 - Research, strategize, create, and present business and technical presentations in various organizational settings and cultural environments.
  • Objective 3 - Employ ethical written and oral strategies that are tactful, courteous, and positive and that maintain goodwill.
  • Objective 4 - Use effective interpersonal skills in teamwork, group dynamics, and leadership situations.

  • Objective 1 - Identify and implement ethically sound judgment relating to business practices.
  • Objective 2 - Know how individual and organizational ethical behavior impacts corporate reputation and profitability.

  • Objective 1 - Identify global issues facing businesses and articulate the impact of diverse global issues on business decisions.
  • Objective 2 - Identify unique cultural, political, economic and technological challenges encountered by businesses and make sound business decisions considering these perspectives.

  • Objective 1 - Identify applicable regulatory issues, understand their impact on business, and make sound business decisions considering them.
  • Objective 2 - Identify applicable legal issues, understand their impact on business, and make sound business decisions considering them.

  • Objective 1 - Use appropriate statistical tools common in business (to analyze and interpret data, identify trends and relationships, and convey statistical significance and confidence levels) to make sound business decisions.
  • Objective 2 - Use graphs and represent data trends and relationships among variables as a basis for sound decision-making.
  • Objective 3 - Construct, interpret, and analyze financial statements to make recommendations or draw conclusions to make sound business decisions.
  • Objective 4 - Use and draw conclusions from financial and business tools (e.g., "what-if" scenarios and sensitivity analysis) in making business decisions.

  • Objective 1 - Demonstrate computer fluency in business software applications and decision support technologies used in today's business environment.
  • Objective 2 - Demonstrate the socio-technical (people, technology, and managerial) approach to managing information systems. technology concepts and the critical, strategic systems needed for competitive advantage in today's business enterprise.
  • Objective 3 - Utilize information technology concepts and the critical, strategic systems needed for competitive advantage in today's business enterprise.

Contact Us

Dept. of Business Administration

Dr. Janet Ratliff, chair
212 Bert Combs Building
Morehead, KY 40351

EMAIL: j.ratliff@moreheadstate.edu 
PHONE: 606-783-2390