Share MSU News

What stories are most likely to receive coverage?

Content (media releases, announcements, social media posts, calendar events, etc.) that we prioritize:

• Have the broadest relevance to all audiences (both external and internal)
• Align with MSU's Strategic Plan and brand pillars
• Positively reflect upon the image and perception of Morehead State University

While we do not promise coverage of every event or story, we may do one or more of the following:

• Write and distribute a news release (we can't guarantee it will be used by the media).
• Promote or pitch the story to media. 
• Post a calendar listing on the calendar.
• Post on one or more of MSU's primary social media channels.
• Distribute it to various internal communication outlets (newsletter).
• Include it in the Magazine
• Post it on MSU's website (news page, department page, etc.).
• Include it in recruitment materials or other University publications.

Helpful tips for submitting news items

Consider some of the following questions to help us have the best understanding of how this story can promote MSU and elevate our brand (noting that we understand not every story will fit perfectly into these categories).

Stories about people:

• How is this person connected to Morehead State University?
• What makes them noteworthy?
• How did their MSU experience help them grow and achieve success?
• How does their success make the community a better place?
• How do they continue to connect to MSU?

Stories about events:

• Why is this event important?
• What University priorities does it promote or reflect?
• How is this event improving the community?
• Does the speaker or presenter have a national level of influence?
• How is the topic relevant?

Stories about research or creative productions:

• Who was involved?
• How does the research reflect expertise on the part of a faculty member?
• How does the research help the student involved grow, and how does it prepare them for after graduation?
• What grants made this research possible?
• What problems does this research solve?
• What communities could this research benefit?