Social Media Guidelines

All MSU social media:

• Abide by all MSU policies and procedures. 
• Understand the Family Educational Rights and Privacy Act (FERPA).
• Update your social media account at least once a week or more. 
• All topics should be relevant to your specific purpose. Do not share your personal thoughts on a topic. You represent MSU and your department/organization, not you as an individual. 
• Must include a link to our social media disclaimer on your site.
• Participate in training with the Office of Communications and Marketing. 
• Must sign a user agreement, and submit it to the Office of Communications and Marketing (OCM).

Facebook:

• Must be a business page, and not a person page. Person pages are for individuals, fan pages are for brands, organizations, groups, offices. 
• Fan pages are for departments, offices, or organizations. Not for individual majors or events. Individual majors or events can be promoted through the department’s page.
• OCM must approve the page before it is created. 
• Facebook pages are tied to your personal Facebook account for permissions and roles. 
• Include the official University email address for the department, group, or office associated. 
• Include a link to your department's website: www.moreheadstate.edu/nameofdept.
• The page needs to have a personalized URL approved by OCM before publishing. (Example: www.facebook.com/MoreheadStateUniversity). 
• Include a link to the MSU social media disclaimer policy on page. www.moreheadstate.edu/socialmediadisclaimer.
• Must be monitored and posting new content regularly.
• Communications and Marketing can provide a cover and profile graphic. Submit your request here.

Twitter/Instagram: 

• Participate in training with OCM.
• Use profile and cover images created by OCM. 
• Must identify as an official MSU page. The title should be the name of the department/unit, with Morehead State or MSU preceding. Twitter handles are short - we recommend MSU_NAME, please consult with OCM when selecting a handle.
• Must post at least once a week.
• Twitter and Instagram are not tied to personal accounts. They should be set up using MSU email addresses for the office/department. For the sustainability of the account, access (username, email address, and password) must be shared by at least two people in a unit (one can be a student). You must use an MSU email address and not an individual email account. (Example: coma@moreheadstate.edu). If you need an office email account, please contact the IT Help Desk at 783-4357.

Youtube, Flickr, Blog, LinkedIn:

• Must identify as an official MSU page. The title should be the name of the department/unit, with Morehead State or MSU preceding.
• OCM must approve the page before it is created. 
• If the social media is not tied to a personal account for management (like Facebook), you must use an MSU email address and not an individual email account. (Example: coma@moreheadstate.edu). If you need an office email account, please contact the IT Help Desk at 783-4357.
• Include the official University email address for the department, group, or office associated.
• Include a link to the MSU social media disclaimer policy www.moreheadstate.edu/socialmediadisclaimer. 
• Must include a link to your office/department's website www.moreheadstate.edu/yourdept. 
• Must be monitored regularly.